"A family based in north London seeks an exceptional and skilled educator to guide their smallest child on his early path to becoming an English gentleman."
Looking at this post, you might easily miss the term "first-steps" as mere figurative language.
But, it might be the most significant element of this distinctive employment listing, as it seeks to find a mentor for a infant.
Many of applications have already been received since the unnamed family advertised their request for the highly paid tutor, who must be "a uniquely qualified person".
During the past few weeks, the advert has received attention throughout the news, with many questioning why?
Progressive Approach
The CEO, head and founder of an education consultancy, which is assisting the family in their search, explained that in spite of initial doubt, he considered the idea "forward-looking", and "progressive".
When he spoke with the family, he mentioned they understood the unconventional aspect of their demand, and how young their son is.
But, they stated that they "didn't want to wait any longer" to engage a tutor, as they had waited until their firstborn was five, and by that age "cultural influence had already set in".
But what did the family mean by "cultural bias"?
It's "everything", he responded. "The manner you eat, how you speak".
He said the firstborn had adopted "very nuanced, body language" from the family, and had taken on their cultural ways. The family told Adam they wished to avoid the same situation to happen again with their new baby.
The strategy: To bring in a British tutor, who needs to speak with standard English accent, to influence the baby right from the beginning.
Subtle Influence
"A great deal of the development at the outset here is somewhat acquired indirectly," said the expert.
It's via this subtle influence that the family are hoping the child will adopt the UK customs they want to impart.
Adam said the tutor had to be somebody who attended "the right kinds of schools – similar types of schools as the family plan to send their son to".
"The educator must be the suitable individual, they'll be carrying out things they aren't even aware they're doing, simply by nature," he said.
Cost Not Relevant
The family told him the selected educator should ideally also have familiarity of or enthusiasm in horse riding, alpine skiing, artistic pursuits and musical activities so as to shape the child in a wide range of hobbies.
Additionally though, he said the family wanted the tutor to enrol the child on a variety of classes so the child would be "equestrian training and picking up an instrument by the time they are around three years old".
In the family's perspective, helping their son grow into a "British gentleman" will lead to achievement and provide access.
"Considering the pros and cons of that, because it's certainly a status symbol," he adds.
But, despite all this tutelage in "English culture", could the child absorb so-called cultural bias from the globally influenced family he lives with in any case?
"Absolutely", replied Adam. "The family understand this might not succeed, but they've simply adopted the view of, 'why not attempt it and let's go as soon as we can', because the cost of it is irrelevant," he explained.
Impractical
There are some in the education sector who express similar doubts.
Peter Cui, chief executive of a tutoring service, who also offer individual instructors, stated that "the process of embracing two identities, or in fact, becoming oneself, is something that must be experienced personally, not manufactured."
The expert explained that he had relocated from China to the United Kingdom at the time of 7 years old, and had been educated understanding and practicing dual heritages. He went on to study at the University of Cambridge.
"The notion that one individual can act as a living vessel of Britishness, a person who can in some way transfer the attributes of a UK sophisticate to a 12-month-old child, strikes me as naive and unfeasible," he wrote.
"From my perspective, employing a distinctly UK tutor from infancy will will not automatically achieve the outcome they hope for.
"I never had that kind of mentor, and yet I have been lucky enough to experience numerous of the situations they aspire for their son."
He continued: "The truth is, self-identity should not be forced from the external environment; it must be selected, and it must come from within."
Buying Britishness
Of course, UK identity is something the expert believes can be educated – and sold.
"In my view the fact that the world views us in this respect is something that we should be cherishing|valuing|appreciating
